Srinagar, Oct 30 (KNS): TCI MAX Cement has launched its ‘53 Grade Winter Shield’ cement in new packaging, seeking to strengthen its presence in Kashmir’s construction market amid growing demand for building materials during the region’s harsh winter season.
The product was unveiled at an event held at Sheraton Hotel on Thursday, with company representatives highlighting the importance of strength, stability and reliability in construction projects exposed to freezing temperatures and challenging weather conditions.
According to the company, Winter Shield was previously marketed in regular 53 Grade Cement bags and has now been introduced in distinctive packaging to strengthen its brand identity and respond to evolving customer preferences.
“Due to the growing demand for 53 Grade Cement, we have introduced 53 Grade Winter Shield, keeping in mind the evolving market and customer requirements,” said Nisar Ahmad Bhat, Marketing Manager at TCI MAX Cement.
He said the launch reflected the company's focus on providing construction materials that meet customer expectations for strength, stability and protection, particularly in regions experiencing severe winter conditions.Click Here To Follow Our WhatsApp Channel
Tawseef Ahmad, Sales Manager at TCI MAX Cement, said Kashmir's freezing temperatures and demanding climatic conditions made the selection of dependable construction materials particularly important.
“When it comes to harsh weather conditions in Kashmir and freezing temperatures, TCI MAX is among the most preferred and dependable cement brands. With the launch of 53 Grade Winter Shield, we aim to make construction more dependable and reliable,” Ahmad said.
The company said the introduction of the new packaging was intended to enhance the product's visibility and reinforce its positioning in the regional market as demand for 53 Grade Cement continues to increase.
With the Winter Shield branding, TCI MAX aims to expand its market presence while highlighting the importance of strength and reliability in construction across Kashmir's challenging winter environment. (KNS)