Srinagar, Apr 09 (KNS): Jammu and Kashmir Bank's digital team has garnered widespread praise from individuals across various sectors ahead of Eid-ul-Fitr celebrations.
Living up to its promises, J&K Bank has shattered previous records, achieving historic transaction counts during this festive period.
The bank's mPay channel achieved an extraordinary milestone, surpassing Rs 1000 crore mark in a single day for the first time.
With a staggering 493,598 transactions totaling Rs 3230.77 crore, the bank's digital platform has witnessed unprecedented activity. Branch transactions also contributed significantly, amounting to Rs 9586 crore over the past four days, even with two of those days being public holidays.
As Eid-ul-Fitr approached, J&K Bank's digital channels seamlessly facilitated historic transactions, culminating in a jaw-dropping total of Rs 11,000 crore. This monumental achievement underscores the bank's commitment to providing efficient and reliable digital banking services to its customers.
A spokesperson for J&K Bank expressed delight at the overwhelming success of their digital initiatives, particularly highlighting the milestone reached by MPay Delight+, which contributed to the total of Rs 11,082 crore in transactions over the last five days.
The record-breaking performance of J&K Bank's digital channels reflects not only the growing reliance on digital banking solutions but also the bank's dedication to meeting the evolving needs of its customers.
Catering to huge transactional traffic with interrupted service, J&K Bank recorded around five crore transactions amounting to more than Rs. 11000 crore across the channels in the last five days. Bank's Digital channels including mobile banking application Mpay Delight Plus witnessed a huge traffic with around Rs 7500 transactions effected smoothly.
So much so, Mpay Delight Plus breached a Rs. 1000-crore transaction mark in a single day twice on a trot affirming ever evolving and improving Bank's digital ecosystem.
Branches across the enterprise especially in UTs of J&K and Ladakh catered to customer rush providing them uninterrupted banking services recording impressive transaction figures to the tune Rs. 3200 in last two working days in the build up to auspicious occasion of Eid ul Fitr.
Social networking platforms witnessed netizens from all walks of life hailing Bank over flawless functioning of Mpay Delight Plus and other banking channels like ATMs, ebanking etc.
Notably, six months ago J&K Bank upgraded its earlier mobile banking app to a more sophisticated version boasting of features at par with the best in the country. Unlike earlier version which had experienced glitch on Eid last year, mPay Delight Plus withstood the massive transactional traffic with much to the satisfaction of people across J&K.
Keeping pace with the ever changing digital landscape and needs of its customer base, J&K Bank has of late given a huge impetus by weaving a bouquet of digital offerings attuned to the demands of contemporary times.
Expressing satisfaction over the uninterrupted services provided by the bank and while revealing the figures, the bank's spokesperson said, "This is something we have been working on for the last year or so. Last year's glitch pushed us to the drawing board with our management led by MD and CEO Mr Bsldev Prakash pledging that no such hiccups would have to be witnessed in the future.
And accordingly Bank's IT team came up with more robust and upgraded mobile banking application Mpay Delight Plus that could withstand the huge transactional traffic on big occasions like Eid. The historic numbers recorded in the last five days or so is a testament to the Bank's commitment to bring home a highly upgraded digital offering besides reinforcing its base through conventional channels."
Meanwhile customers across J&K and Ladakh expressed their satisfaction over haslefree services provided by the J&K Bank as no outage reported anywhere.
"M-Pay has eased our transaction hugely. I saw customers happily making payments during last few days without any issues" said a famed uptown bakery owner.
"Frankly saying, I didnt trust the assurances J&K Bank leadership made during their technology upgradation exercise, but I am happy to see them proving people like me wrong. Today I proudly say - my bank is the best bank", he said.
"I went to at least 5 times to different ATMs since Thursday, and these all were dispensing out cash without any hassles this time. J&K Bank has made our Eid sweater", said a retired lecturer from shehr-e-khas.(KNS).