Fayaz Wani

Mumbai, Oct 7 (KNS) : In a gesture of traditional hospitality, Earlier the Press Information Bureau (PIB) Mumbai extended a warm reception to the visiting media delegation from Jammu and Kashmir at the Mumbai Airport, where journalists were greeted with colourful turbans and heartfelt smiles.

The media outreach tour has been organised by the Press Information Bureau, Jammu and Kashmir, under the leadership of Neha Jalali, Director, PIB jammu ,as part of the Government of India’s ongoing efforts to strengthen media connect and promote national integration.

During the visit, the J&K media delegation visited the National Film Development Corporation (NFDC) in Mumbai, where senior officials interacted with the journalists and briefed them about NFDC’s history and contributions to Indian cinema. Established in 1975 under the Ministry of Information and Broadcasting, NFDC has been instrumental in promoting and financing meaningful and award-winning Indian films, while also managing prestigious initiatives such as the International Film Festival of India (IFFI) and Cinevesture International Film Festival.

NFDC Managing Director Prakash Magdum emphasized Jammu and Kashmir’s growing prominence in India’s cinematic landscape.Click Here To Follow Our WhatsApp Channel“Jammu and Kashmir offers everything a filmmaker desires — breathtaking locations, creative talent, and untold stories,” he said. “We are planning to organize a dedicated film festival in the Union Territory soon to showcase its immense potential.”

Later, the NFDC Chairman also briefed the media delegation about the corporation’s future vision and its expanding role in promoting regional storytelling and international collaborations.

The media team was also given a guided tour of the NFDC Museum of Indian Cinema, which showcases the evolution of Indian films through rare photographs, vintage cameras, editing and sound equipment, and memorabilia from the early decades of Indian filmmaking. The museum, housed in the historic Films Division complex, preserves over a century of cinematic heritage — from silent films to modern digital cinema.

The engagement with NFDC, coupled with the earlier visit to the Jawaharlal Nehru Port Authority (JNPA), symbolizes India’s twin strengths — economic expansion through maritime excellence and cultural influence through cinema , with Jammu and Kashmir emerging as a promising hub in both domains.(KNS)