Srinagar, July 04 (KNS): The management of Pick-n-Choose Supermarket has refuted a news items circulated yesterday by a news agency regarding the alleged cheating of customers at their store.

In a statement, issued to Kashmir News Service (KNS), the management said that the Department of Legal Metrology had visited the shop for routine inspection and detected minor violations regarding pasting of stickers, a practice which is widely prevalent across the country. 

It said that the management is cooperating with the authorities in this regard. "The allegations that MRP was increased by pasting new stickers and thus cheating consumers by overcharging are baseless, motivated and aimed at damaging the reputation and credibility of our business establishment." 

It said that as a matter of fact, for a number of products, the stickers pasted are of lower prices than the printed MRP for the benefit of the esteemed customers. "It also needs to be mentioned that our store has acquired the position of being a leading store of the Valley on the basis of providing the widest variety of quality products at fair and competitive prices."

The management said that the trust the esteemed customers have always reposed in thme has been earned only because of this fact and no amount of mischievous propaganda can break this faith.

"Legal action seeking damages is being initiated against the persons/agencies responsible for having indulged in misrepresentation of facts, sensationalizing the event with concoction and mixing of facts," the management said. (KNS)