Srinagar, Nov 3 (KNS): Jammu and Kashmir is seeking to expand its footprint in the international tourism market as the Union Territory joined the World Travel Market (WTM) London 2026 on Tuesday, looking to attract foreign visitors and build partnerships with global travel operators.
The three-day exhibition, which opened at ExCeL London, has brought together travel companies, tour operators and tourism industry representatives, offering Jammu and Kashmir an opportunity to reach international markets.
With two dedicated stalls at the event, J&K Tourism is showcasing the region's destinations and visitor experiences, while local tourism stakeholders are engaging with international operators to explore business opportunities.
The Indian Pavilion was inaugurated by Union Tourism Minister Gajendra Singh Shekhawat in the presence of Nasir Aslam Wani, Advisor to Chief Minister Omar Abdullah. Director Tourism Kashmir Syed Qamar Sajjad is also attending the event.
The participation comes as Jammu and Kashmir looks to widen its tourism base beyond the domestic market and strengthen its visibility among international travellers.Click Here To Follow Our WhatsApp Channel
For the region's tourism industry, the London exhibition provides an opportunity to establish direct links with overseas travel companies that can include Kashmir and other destinations in Jammu and Kashmir in their international holiday packages.
Several stakeholders from the Union Territory are attending the exhibition, where discussions with tour operators and travel professionals are focused on potential collaborations and expanding market access.
Officials said the J&K stalls received an encouraging response on the opening day, with visitors and industry representatives showing interest in the region's tourism offerings.
However, the extent to which these interactions translate into business partnerships and increased foreign tourist arrivals will become clearer in the coming months.
The exhibition, which concludes on November 5, is expected to provide further opportunities for Jammu and Kashmir's tourism stakeholders to engage with international travel businesses and explore new markets. (KNS)