Srinagar, Nov 3 (KNS): J&K Bank on Tuesday launched a series of Customer Care Town Hall Meetings from Baramulla, providing customers a direct platform to interact with senior bank officials, raise service-related concerns and seek faster grievance redressal.

The first meeting, held at the bank's Zonal Office in Baramulla, witnessed participation from more than 150 customers and marked the beginning of an initiative that will be extended to all zonal offices across Jammu and Kashmir, Ladakh and other parts of the country.

The meeting was chaired by General Manager (Customer Care) Narjay Gupta in the presence of General Manager and Divisional Head (Kashmir) Arshid Qadri.

Customers raised concerns and offered suggestions on service delivery, complaint resolution, mule accounts, cyber fraud prevention and safe banking practices. Discussions also focused on clearly defined turnaround times for resolving complaints to ensure timely action and greater accountability.

Addressing the gathering, Narjay Gupta said the initiative was aimed at strengthening customer confidence through direct engagement and responsive banking services.

“Customer trust is strengthened through every interaction, every concern addressed and every commitment honoured. These Town Hall Meetings are an extension of our ongoing efforts to reach out and listen to our customers and incorporate their feedback to make our services better,” Gupta said.

He said bringing customers and senior officials together would make grievance redressal more accessible and help the bank improve its services based on customer feedback.

Highlighting the importance of financial awareness, Gupta said increasing digitalisation of banking services had made it essential for customers to understand emerging risks.Click Here To Follow Our WhatsApp Channel

“As banking becomes increasingly digital, customer awareness must remain an integral part of customer care. Meaningful conversations on mule accounts, cyber frauds and safe banking practices can help customers recognise risks and use banking services with greater confidence,” he said.

General Manager and Divisional Head (Kashmir) Arshid Qadri said the bank's longstanding relationship with its customers required it to remain accessible and responsive to their evolving needs.

“Our longstanding relationships with the people we serve carry a responsibility to remain accessible and responsive to their changing needs. Such interactions help us understand customer experiences first-hand and identify areas where we can improve,” Qadri said.

He added that the bank would continue strengthening customer engagement to ensure that public trust was reflected in the quality and consistency of its services.

During the programme, the bank's Transaction Monitoring team delivered a presentation on mule accounts and fraud prevention, followed by an interactive session in which customers raised concerns and shared suggestions.

Participants appreciated the initiative and urged the bank to organise regular digital fraud awareness programmes across all clusters to promote safer banking practices.

The meeting was also attended by Deputy General Manager (Customer Care) Parshotam Kumar, Zonal Head Baramulla Tanveer Ahmad Najar, In-Charge Transaction Monitoring Cell Bilal Ahmad Kuchay and Cluster Heads Asif Sirwal, Tanveer Bashir, Iqbal Aziz and Mehboob Ilahi Khan, besides other senior officials.

The bank said the town hall series would cover its entire zonal network, with the next meeting scheduled to be held in Anantnag on November 5.(KNS)