SRINAGAR, Feb 08 (KNS): The Union Territory of Jammu and Kashmir has been adjudged the Best Adventure Tourism Destination at a major national travel exhibition, officials said on Sunday.

 

An official told news agency Kashmir News Service (KNS) the award was received by the Jammu and Kashmir Tourism Department at the three-day Outbound Travel Mart (OTM) 2026, which concluded in Mumbai on Saturday.

 

Syed Qamar Sajad, Director Tourism Kashmir told news agency Kashmir News Service (KNS) that the UT’s pavilion, showcasing its diverse tourism portfolio, received an overwhelming response from travel trade professionals and international buyers at the event.

 

"The recognition at OTM 2026 is significant. It positions Jammu and Kashmir firmly on the global adventure tourism map," Sajad said.

 

He said the department highlighted the region as a premier destination for activities like trekking, skiing, mountaineering, and river rafting, alongside its traditional pilgrimage and leisure offerings.Click Here To Follow Our WhatsApp Channel

 

Sajad attributed the award to focused development of adventure infrastructure, improved connectivity, and a consistent narrative of the UT being a safe and tourist-friendly destination.

 

"This accolade, at the start of 2026, marks a positive momentum for the sector. Enhanced air and road connectivity, along with new hotel developments, are significantly improving the visitor experience," the Director added.

 

He also said that timely snowfall this season has boosted tourist arrivals, with a steady increase in footfall being observed.

 

The Outbound Travel Mart, held at the Jio World Convention Centre from February 5 to 7, is one of Asia's largest travel trade exhibitions. (KNS)