Dept of Handicrafts & Handloom Kashmir exploring opportunities to organise exhibitions across Country

Srinagar September 21 (KNS):  In order to provide exclusive marketing opportunities and support to the artisan and weaver community, the Department of Handicrafts & Handloom Kashmir is exploring all opportunities to extend its exhibition program to potential spots spread all over the country. The exercise with regard to the same was reviewed today by Director Handicrafts & Handloom Kashmir Mahmood Ahmad Shah in a meeting held with the officers of the Department and other stake holders.

It was decided in the meeting that the peak season for the Kashmir crafts which is between November, 2022 to March, 2023 shall be harnessed to achieve the maximum sale. Besides the exhibitions shall bring together an all-inclusive cross section of different crafts. The handcrafted artefacts which hold the pride of being artistic expressions, symbols of heritage and sources of livelihood for the artisans. Retaining the indigenousness of the skills, the artists have successfully refined them at the same time. It was also decided that 60% of the stalls which are allotted to the artisans/weavers and Cooperatives free of cost shall be reserved exclusively for GI registered crafts.

The department has taken several initiatives to provide a stimulus to the handicraft industry for extending enhanced business opportunities for the artisans and weavers which shall in turn lead to their employment generation. The exhibitions shall be thoughtfully conceptualized wherein the artisans, weavers, unit holders and Industrial Cooperative societies shall put on sale and display famed Kashmir crafts including stoles & scarves, shawls, embroidered protective wear accessories and components.

The aim of departmental exhibitions is to display and exhibit the handicrafts and handloom products of Jammu and Kashmir by bringing the exhibitors and visitors from all over the world to connect with them.

The department is holding exhibition in the metropolitan cities like Delhi, Mumbai, Kolkata, Bangalore and Chennai. In addition the Department will also participate in the IITF-2022, PITEX 2022, CII fair, Dili Haat, HGH New Delhi and Suraj Kund fair.The objective of this exercise is to provide the marketing opportunities to the artisans and manufacturers to dispose their inventory which has piled up due to the COVID-19 pandemic.(KNS)

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