CFC for Tweed cluster, GI tag for Kashmir Tweed soon

Srinagar December 29 (KNS):  Director Handicrafts and Handlooms Kashmir, Mahmood Ahmed Shah today took a stock of the working of the wool cluster setup under the World Bank funded Jehlum Tawi Flood Recovery Project. During his visit Director was briefed about the current activities being undertaken in the cluster. He was informed that the producer company setup in the cluster recently participated in the Dastakaar exhibition held in New Delhi wherein products of the cluster were appreciated and company did a good business. While appreciating the work being done in the cluster, Director stressed upon exploring the opportunities of linking the cluster with various marketing platforms especially with e commerce.


The officials of the Handicrafts and Handlooms Department briefed him about the progress made on land acquisition for setting up of common facility center for tweed, carpets and wool related products being produced in the Bandipora and adjacent areas. Director assured the artisans that necessary steps will be being undertaken so that the said facility is setup at the earliest. He also informed that to create a brand of the Kashmir Tweed work is at the advanced stage to register that craft under the Geographic Indications Act of India. In this regard the said application stands prepared and the same is being sent to GI registrar office located at Chennai for acceptance.

Later the Director also went to the artisan workplaces which had been identified 
as part of the craft safari being conducted by the Department in the Bandipora.It is to highlight that the Department of Handicrafts and Handlooms Kashmir has started the craft safari program after the inclusion of the Srinagar city in the UNESCO creative city network for creating awareness about the crafts being practiced in the Kashmir region and to link tourists and buyers directly with the artisans. (KNS) 

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