Ishtiyaq Ahmad
Srinagar, Dec 23 (KNS): In a significant boost to Kashmir's tourism industry, the valley is witnessing a notable surge in tourist footfall with the tourism department gearing up for the New Year celebrations.
The recent influx of visitors has brought a sense of optimism to the local economy.
News agency KNS reported that the tourists from various parts of the country and abroad are flocking to Kashmir to experience its snow-clad landscapes, charming houseboats, and the unique cultural heritage.
The Jammu and Kashmir Tourism Department has reported a considerable increase in the number of bookings for hotels, houseboats, and other accommodations, indicating a positive trend in the travel sector.
While the festive season has contributed to the rise in tourism, the authorities are leaving no stone unturned to ensure the safety and security of both tourists and locals.
Stringent security measures have been put in place to create a secure environment for the celebrations. Local police, paramilitary forces, and additional security personnel have been deployed across key tourist destinations and public areas.
The heightened security measures aim to reassure tourists and create a conducive atmosphere for them to enjoy the festive season without concerns about safety.
Local businesses, including hotels, restaurants, and shops, are welcoming the increased tourist inflow as it brings economic boost to the region.
The tourism sector, which faced setbacks due to various factors in the past, is now looking forward to capitalizing on the current positive trend.
Tourists, too, are expressing their delight at the warm hospitality and the enchanting beauty of Kashmir during the winter season. Many are engaging in various winter sports and activities offered in the region, further contributing to the local economy.
As Kashmir transforms into a winter wonderland, the combination of festive celebrations and tightened security measures is creating an inviting atmosphere for tourists. The local administration and tourism stakeholders are optimistic that this surge in tourist footfall will not only make the holiday season memorable for visitors but also provide a much-needed economic boost to the region.
J&K's Tourism Secretary, Syed Abid Rasheed Shah, expressed satisfaction with the thriving tourism in the region.
He anticipates a successful winter season given the rising numbers and positive trends.
Shah highlighted a notable increase in both foreign and domestic tourist arrivals, crediting stakeholders for revitalizing tourism.
“The sold-out status of Gulmarg and Pahalgam during the festive season underscores the positive trajectory of winter tourism,” Shah said. (KNS)