Srinagar August 28 (KNS): In a landmark decision to promote GI certified hand-knotted carpets, the DirectorHandicrafts& Handloom Kashmir has fixed Minimum Support Price (MSP) for different knottage/qualities ofSilk Carpets (Rs. 2050/sq.ft for 16x16, 2500/sq.ft for 18x18, 3100/sq.ft for 20x20 and 4150/sq.ft for 24x24).
The MSP was determined after wide rangeof consultations atIndian Institute of Carpet Technology amongthe members of the committee constitutedby the Govt. forthe purpose, whichincluded representatives from MEERASIndustrial Cooperative (the Registered Proprietor of GI),Carpet Manufacturers and TradersAssociation, Tahafuz Society, Kashmir Carpet ClusterDevelopment Organizationand others. This Initiative is expected to give much needed fillip and boost to carpet industry formanufacturing Hand knotted Carpets as per the pre-decided parameters/specifications. After recommendation Govt. authorized Director Handicrafts and Handloom Kashmir to notify MSP for Hand Knotted Carpets
The Indian Institute of Carpet Technology (IICT), Jammu and Kashmir shall be introducing QR code mechanism, first of its kind in the country for carpets, for the purpose of certification and labeling of Handknotted carpets produced in Kashmir.By virtue of this mechanism, the customer will be able to check the requisite details of carpet with the help of a smart phone before purchasing the same just to confirm its genuineness/authenticity along with other necessaryparameters.
The IICT is in the process of setting up of such facility in its campus at Baghi-Ali-Mardan -Khan, Nowshara, Srinagar and the same is expected to made available within next 02 months for the concerned authorizedusers.
The committee urged all concerned stakeholders associated with carpet manufacturing to get themselves registered as authorized users after submitting application forms through MEERAS Industrial Cooperative,to GIRegistry, Chennai (Competent Authority) so that they are eligible for using GI /QR Code labels for carpets.
It is further reiteratedthat MSP for carpets is expected to go a long way in reviving the carpet industry and will also increase the income of artisans substantially once the GI certification is implemented in letter and spirit.
In this regard, the Government is contemplating to launch a massive publicity and promotion campaign through print, electronic and social media to make people aware about GI Label of carpets so that there is a substantial demand for such carpets at the national and international level.
It is pertinent to mention here that for promotion of GI certified products, Govt. shall be providing 10% incentiveson exports to such units who manufacture and sell such products.
Further, with a view to encourage GI certified products, only authorized users of concerned GI’s shall be provided requisite support fortheir participation inLocal,National and International marketing events to be organized by Handicrafts and Handloom Department, Kashmir shortly.
Earlier Directorate of Handicrafts and Handloom Kashmir has also announced MSP for Hand Spun and Hand Woven Pashmina, and all the departments have been requested to effect purchases on the MSP rates.(KNS)