Ishtiyaq Ahmad
Srinagar, Oct 26 (KNS): The Central-sponsored schemes, meticulously implemented by the Jammu and Kashmir Union Territory government under the leadership of Lieutenant Governor Manooj Sinha, are ushering in a transformative era for rural women in the Union Territory.
Government officials here in the Union Territory believe that these initiatives have not only empowered women but have also created opportunities for them to excel in various fields.
These schemes, including Saath, Umeed, Mumkin, Hausla, and Tejaswini, have been instrumental in bolstering the socio-economic independence of women in Jammu and Kashmir.
"Our goal is to empower the women of Jammu and Kashmir to become job creators rather than job seekers, thus amplifying their contribution to the Union Territory's GDP," emphasized a senior government official, who preferred to remain anonymous.
“The positive impact of these initiatives is evident in the rise of women entrepreneurs in J&K. Young women entrepreneurs are reshaping society, ensuring economic security, and paving the way for others to follow in their footsteps.Furthermore, the Jammu and Kashmir Rural Livelihoods Mission (JKRLM) programs are significantly contributing to the transformation of rural women's lives in the region. The government is unwavering in its commitment to provide women entrepreneurs from Self-Help Groups (SHGs) with access to capital, quality mentorship, and assistance in reaching new markets,” the official told KNS.
In its endeavor to create a conducive environment for women entrepreneurs, the Union Territory government, through the Jammu and Kashmir Trade Promotion Organization (JKTPO), is actively identifying various stakeholders and partners. These collaborations aim to provide the necessary support for women entrepreneurs to scale new heights.
The government places utmost importance on the safety, security, and empowerment of women, including those in rural areas. It has adopted a comprehensive approach to address women's needs across their life cycle, covering education, social empowerment, economic inclusion, and political participation. The inclusion of women in Self-Help Groups (SHGs) under the Jammu and Kashmir Rural Livelihoods Mission (UMEED) scheme has significantly revolutionized women entrepreneurship at the grassroots level.
In addition, the Tejaswani scheme provides financial assistance to young women between the ages of 18 and 35, enabling them to set up gainful self-employment ventures tailored to their skills, training, aptitude, and local conditions. The scheme offers financial support, mentorship, and interest subsidies to female entrepreneurs, making it an attractive avenue for aspiring businesswomen.
One of the flagship programs, 'SAATH,' was launched to promote self-reliance among rural women. Under the SAATH program, comprehensive mentoring is provided to selected SHG members, helping them scale up their businesses and become established enterprises. Training in marketing, branding, forward linkages, sales, and business management equips SHG entrepreneurs with the skills to thrive in the market.
The "HAUSLA - inspiring her growth" program, launched by Lieutenant Governor Manoj Sinha, is another comprehensive initiative aimed at catalyzing women entrepreneurship in the UT. It is part of a broader effort to inspire young women to start and grow innovative businesses and create a strong women workforce.
Furthermore, the government has implemented several national schemes and programs to promote the welfare of women and girls in the region. These initiatives include mandates for women's participation in the National Rural Employment Guarantee Act (MGNREGA) and support for women's cooperatives, among others.
In Jammu and Kashmir, these multi-pronged efforts are collectively reshaping the landscape for women, enabling them to become self-reliant, entrepreneurs, and contributors to the Union Territory's growth and development. The commitment to empowering women in the region remains a cornerstone of government policy, and it is driving a new era of progress and equality.(KNS)