Srinagar, Sep 21 (KNS): Khyber Cement has signed a memorandum of understanding (MOU) with Red FM 93.5 to become the title sponsor of the Red Premier League 2026, reinforcing its association with sports and youth-focused initiatives in Jammu and Kashmir.

The partnership brings Khyber Cement and Red FM together on a platform aimed at providing emerging cricketers with a competitive environment to showcase their abilities and gain wider visibility.

Supported by Red FM's regional reach, the tournament aims to provide a platform for local cricketing talent and bring emerging players into the spotlight.

The MOU was signed by Wasim Ahmed Khan, Chief Sales and Customer Relations, Khyber Cement, and Abrar Zargar, Cluster Programming Head, J&K, Red FM, marking the formal launch of the 2026 edition.

The association builds on Khyber Cement's previous support for regional sports, including its title sponsorship of the Kashmir Super League.

"Cement is the business of building foundations, and we believe our community initiatives should create foundations for lasting opportunity.Click Here To Follow Our WhatsApp ChannelThe Red Premier League provides young cricketers with a structured platform to compete, develop and gain visibility. This partnership reflects Khyber Cement's continued commitment to sport as a meaningful pathway for the youth of Jammu and Kashmir," said Umar Tramboo, Director, Corporate and Strategy, Khyber Cement.

Wasim Ahmed Khan said the company's association with the Red Premier League began with its inaugural season, when it supported the platform to help bring local talent into the spotlight.

"We look forward to continuing this journey, creating greater opportunities for players to showcase their abilities and connecting with audiences across the region," he said.

Khyber Cement said its community initiatives focus on supporting sports, youth development and regional growth, with programmes such as the Red Premier League aimed at promoting discipline, teamwork and empowerment among the youth of Jammu and Kashmir.(KNS)