New Delhi, Apr 23 (KNS): ACUTE Fruit Energizer, a product of FIL Industries Limited, has been awarded the prestigious “Product of the Year 2018” award for its product innovation in the beverages category.
This is the first time that a Company from J&K has been awarded this national award in the Beverages segment.
The survey, conducted by Nielsen, featured consumers from pan-India in a 100% face to face interview in the Product of the Year 2018 competition.
Owais Altaf Syed, (Director, FIL Industries Limited) represented ACUTE at an impressive gathering of industry veterans and multinationals at an event facilitating the win at The Four Seasons Hotel, Worli, Mumbai, on Friday 20th April 2018.
Product of the Year is the world’s largest consumer-voted award for product innovation. It is an internationally recognised certification that celebrates and rewards the best innovations in consumer products and services.
Other companies in India that have won this award include Nestle, Mahindra, Havell’s, P&G, etc.
ACUTE Fruit Energizer is an original creation of FIL Industries Limited in collaboration with Monarch Beverages France. The brand succeeds in burning borders between the juice category and the energy drinks category to create a new and a healthy way to energise consumers’ lives with the combination of tasty flavours, fruit juice, and energy blend. With no carbonation and innovative on-the-go packaging, ACUTE Fruit Energizer is ideal for young and dynamic people looking for a refreshing energy boost any time of the day.
Being a part of the new generation of healthy alternative beverages, Acute Fruits Energizers are available currently in “Red Fruits” and “Blackcurrant” flavours.
The company will be launching two new flavours in the upcoming months to have a broader offering in this unique segment.
In addition to ACUTE Fruit Energizer, FIL Industries also manufactures ready-to-drink juices in several flavours namely Green Apple, Apple, Mango, Guava, Mixed Fruit and Pineapple under its Fruit Fil brand. (KNS)