Srinagar February 11:(KNS)  The Innovation in the Handicraft industry of J&K is much-required to promote the spirit of modern tech-driven entrepreneurship. (QR) Quick Response Code-based mechanism for labelling of the carpets in the Union Territory of J&K is a great step in this direction. PHDCCI-Kashmir

Baldev Singh Raina Chair PHDCCI Kashmir said the Innovation in the Handicraft industry of J&K is much-required to promote the spirit of modern tech-driven entrepreneurship and Quick Response (QR) Code-based mechanism for labelling the carpets in the Union Territory of J&K is a great step in this direction. The PHDCCI admire the Governor Administration and the self-motivated officers of Industries & Commerce who sense new and exciting avenues for the Handicraft sector at this unprecedented time. Mr Baldev further stated that the pandemic has resulted in expeditious lifestyle shifts which have indeed redefined ways to do business. Hence, this is an appropriate time to introspect business models and market our Handicraft Products in newer technology empowered ways.
 
Mr Vicky Shaw Co-Chair PHDCCI-Kashmir said that J&K is a treasure trove of art and craft. The UT of J&K is a paradise for those who are keen on shopping for traditional indigenous products of Kashmir. Now With the introduction of QR-based application, customers can check the details of Artists/weavers and verify authenticity and other requisite details of carpets produced in Jammu and Kashmir. We do also expect the administration to assign enough of a budget for the promotional campaigns and marketing linkages of Kashmir Carpets nationally and internationally, as we believe that artistic endeavours rarely receive proper financial backing. And without financial support creativity cannot flourish, added Vicky Shaw. Kashmiri Carpets can be a great ambassador for J&K,” Vicky said. “When someone buys a Carpet and takes it home to their country, other people see its beauty and hear its story, and it gets them interested in Kashmir” We  hope that the government will give artisans and Traders assistance in marketing and access to better health insurance for weavers, who can suffer joint and back injuries, among other problems. “We have to care for our industry like a farmer grows a tree, ensuring that in the future we can continue to pick its fruit,” With this latest Technology interventions and robust marketing initiative of Handicraft Department, the Kashmir Carpet production might ultimately return to being what it was when it started,  Vicky said.(KNS)