Director, Sericulture Development Department J&K, Inaugurates Silk Mark Expo 2024 in Jammu

Jammu, March 2 (KNS): Ajaz Ahmad Bhat (IAS), Director Sericulture J&K, today inaugurated the Silk Mark Expo 2024 in Jammu organized by the Silk Mark Organization of India under the aegis of the Central Silk Board, Ministry of Textiles, Government of Indiaat Kala Kendra, Bikram Chowk Jammu.

Speaking on the occasion the Director Sericulture J&K told that the event aims to celebrate the timeless elegance of pure silk and protecting a consumer from the menace of duplicity and counterfeit products. Moreover, the Director Sericulture J&K while sharing his insights said that by visiting Silk Mark Expo 2024the consumers across India shall enjoy the luxurious allure of pure silk who are fond of original and finest quality silk products and rightfully expecting authenticity in their purchases.
However, the prevalence of fraudulent traders peddling impure silks—crafted from inferior materials such as Viscose Rayon, Polyester, and Nylon—threatens the integrity of this cherished textile. In this back drop the Silk Mark Organization of India in order to enthuse confidence among the buyers vis-à-vis the genuine finest quality original Silk products the Silk Mark organization of India holds such Expos. Besides, it has also been ensured that such Expos are meticulously curated nationwide to offer discerning consumers an exclusive opportunity to peruse and acquire authentic, 100% pure silk products from esteemed weavers, cooperatives, societies, and women entrepreneurs under one roof with utmost convenience and comfort in a safe and secure environment.

These expos serve as a vital platform for genuine artisans to showcase their exquisite craftsmanship and connect with patrons who value the essence of pure silk.

The Director Sericulture J&K, while further sharing his views told that the Silk Mark Expo Jammu 2024 showcases wide variety and diverse commercial Silk Products which include Mulberry, Tassar, Eri, and Muga which enables and empowers attendees to explore a rich tapestry of silk traditions from differentweaving clusters across India.

Every product featured at the expo proudly bears the Silk Mark Label, guaranteeing its purity with complimentary silk testing services available on-site for added assurance.The thematic pavilions of the Silk Mark Organization of India offer a captivating glimpse into the sericulture industry, featuring stunning displays of cocoons, yarn, and fabric that captivate visitors' imagination.

The Director Sericulture J&K suggested that people should visit and enjoy the Silk Mark Expo 2024 from March 1 st to 8th, 2024, at Kala Kendra, Bikram Chowk, Jammu and avail this opportunity to purchase original Silk Products without having to worry about the quality and genuineness under the Silk Mark Tag and get the benefit of mesmerizing array of silk offerings. With over 20 stalls representing renowned silk weaving clusters from States across India, attendees can explore a diverse selection of silk products, from exquisite sarees adorned with intricate embroidery to stylish silk bags, shirts, dhotis, and garments both for ladies and gents.

During the occasion Mr. Aijaz Ahmad Bhat (IAS), while concluding his views again extended a warm invitation to silk enthusiasts in Jammu and beyond to partake in the Silk Mark Expo 2024, so that the consumers shall immerse themselves in the enchanting world of 100% Pure Silks, and show their support for the talented weavers and artisans shaping Indias silk heritage. Dr. N K Bhatia, Director, CSR& TI, Pampore, and. K S Gopal, CEO, SMOI, Bengaluru, graced the occasion with their esteemed presence.(KNS)

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