Jammu, 28 APRIL (KNS): Vishesh Mahajan Director Horticulture Planning and Marketing Department, while addressing officers of the department, in a virtual conference on National Agriculture Market (eNAM), said that the department is focused upon making E-NAM a success in J&K and shortly farmers/ growers shall be doing online trading of agricultural commodities in J&K UT.

The Director informed that E-NAM is a pan-India electronic trading portal that networks the existing APMC mandis to create a unified national market for agricultural commodities. Small Farmers Agribusiness Consortium (SFAC) is the lead agency for implementing eNAM under the aegis of the Ministry of Agriculture and Farmers’ Welfare, Government of India.

The scheme is being promoted under the leadership of Prime Minister Sh. Narendra Modi, Lt Governor Sh. Manoj Sinha and Sh. Navin Chowdhury Principal Secretary to J&K Government Agriculture and Horticulture department to promote uniformity in agriculture marketing by streamlining procedures across the integrated markets, removing information asymmetry between buyers and sellers and promoting real-time price discovery based on actual demand and supply.

Director Horticulture Planning and Marketing informed that presently two Terminal Fruit and Vegetable Markets i.e., Narwal Jammu and Parimpora in Kashmir have been provided with the E-NAM platform and shortly 13 more Mandis in J&K shall also be equipped with the E-NAM platform so as to empower farmers/ growers of J&K fully.
Yogin Sharma co-ordinator for implementation of E-NAM in J&K replied to queries raised by the departmental officers.

The department has launched a vigorous campaign in the field to register farmers/ growers of J&K so as to enable them to get the benefits of the E-NAM platform.(KNS)